Wednesday Jun 29, 2022

E.04 with Danika Kelly

Danika Kelly, Co Founder and CEO of My Normative, discusses how fitness apps and wearables are based on the "normative man" and how women's unique physiological factors (such as menstrual cycles) aren't accounted for. This makes it difficult for women to get an accurate representation of data and insights into their performance, so Kelly and her team have developed an app specifically for women that addresses these gaps. 

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